Conduct all affairs with utmost integrity.
Understand and develop relationships with customers to profitably anticipate and satisfy their needs.
Seek and use the best knowledge and proactively share your knowledge while embracing a challenge process.
Anticipate and embrace change. Envision what could be, challenge the status quo and drive creative destruction through experimental discovery.
Exemplify humility and intellectual honesty. Hold yourself and others accountable.
Treat others with honesty, dignity, respect and sensitivity. Appreciate the value of diversity. Encourage and practice teamwork.