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Customer & Marketing Strategy

Customer Relationship Management

Merckshire has a team of experienced professionals that are well equipped to assist you with all of your customer management needs.

Merckshire’s experts can help you to meet your CRM objectives by:

  • Honing in on the specific business challenges that need to be addressed
  • Reviewing your current business processes and identifying areas that would benefit through improved system interaction and automation
  • Defining new business processes where applicable based on our industry experience and customer relationship management system’s knowledge
  • Designing a CRM system that will serve as an enabler for an improved customer experience
  • Performing iterative system development and configuration, allowing stakeholders to perform hands–on testing and provide feedback & input at every step along the way
Our Services –

In today’s competitive business environment, delivering an unparalleled customer experience is of utmost importance. Managing customer interaction from initial contact through to everyday support needs to be informed and consistent. An intelligent Customer Relationship Management approach is at the heart of many successful endeavors. Businesses turn to Merckshire for business consulting services that help them to achieve their Customer Relationship Management objectives.

Merckshire specializes in the following Customer Relationship Management solutions:

  • Analyzing your business requirements and existing processes
  • Designing cohesive CRM Business and System Processes
  • Development of your CRM solution, performing configuration and customizations to ensure that the CRM solution is best fit for your organization
  • Supporting your CRM solution and evolving it as your business evolves
  • Migrating and converting your existing data from legacy systems in order to maximize on previous investments and provide a successive solution

We have worked closely with leading organizations to design and build world-class CRM solutions.

Marketing Strategy

Merckshire has deep expertise in developing comprehensive customer and market insights to identify new opportunities for clients. Merckshire helps companies plan and implement successful strategic marketing programs that are on-target and resonate with their audiences. We provide clients with deeper insight into customers’ needs across multiple demographic segments. Merckshire then works with them to develop innovative marketing campaigns that yield a high return on investment.

Our marketing capabilities include brand strategy, customer relationship management, sales optimization, channel strategies, pricing, customer segmentation, new product development, product portfolio optimization and marketing strategy.

Consulting Practice

  • Business Strategy
  • Customer & Marketing Strategy
  • Organization Management

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501 Rue Ivy, Quartier Bonanjo, Douala, Cameroon. E: [email protected]